Conversational lead scoring that rates prospects during chat based on intent signals, budget indicators, and industry fit.
The qualifier runs as a background process during every chat conversation on brvo.co.uk. It analyses the full conversation in real-time and scores the lead on four dimensions: intent strength (browsing vs. ready to buy), budget alignment (do they match a BRVO tier?), project clarity (vague idea vs. specific brief), and urgency (timeline mentioned?). Each dimension scores 0-25, total out of 100. Scores above 60 trigger a webhook to notify the team via email.
Live on brvo.co.uk since launch. Current performance: 73% of leads scored above 60 eventually converted to a discovery call. False positive rate is 18% — leads scored high that turned out to be just browsing. The model has been tuned three times to reduce false positives, primarily by weighting "timeline mentioned" more heavily.
This is running right now on the chat widget you see on this site. Every conversation with Nerve is being scored in the background. When a visitor shows strong buying signals, BRVO gets an email within 60 seconds with the full conversation and a score breakdown.
A property firm getting 200 website enquiries per month. The qualifier separates serious buyers (budget confirmed, timeline set, viewing requested) from browsers — agents only call the top 30%.
A software company with a free trial. The qualifier scores trial users based on feature usage, support questions asked, and team size — sales only reaches out to product-qualified leads.
A management consultancy getting inbound enquiries. The qualifier assesses project scope, budget range, and decision-maker status so partners only take calls with qualified prospects.