Meridian Travels was running on word-of-mouth with no digital presence. They needed a brand that matched the quality of their experiences, a website that showcased their destinations, and a way to handle trip planning at scale.
Brand identity capturing the warmth and adventure of Southeast Asian travel — logo, colour system, and trip card design language.
A 5-page website with destination showcases, testimonials, and an AI trip planner chatbot that asks travellers about their preferences and generates personalised itineraries. Plus an AI content engine that generates destination guides from trip data.
Enquiry form submissions increased 3x in the first quarter. The AI trip planner handles initial consultation, freeing up 15+ hours per week. The content engine produces 4 destination guides per week with minimal editing.
A conversational trip planner that asks travellers about budget, interests, travel dates, and dietary requirements, then generates a fully personalised multi-day itinerary with accommodation suggestions, restaurant picks, and activity recommendations. The content engine ingests trip reports and traveller feedback to generate SEO-optimised destination guides automatically.
“The trip planner does in 30 seconds what used to take us a full afternoon. And the itineraries are genuinely good — clients love the personal touch.”