Stackline had a working product but no brand presence and a 60% drop-off during onboarding. They needed a brand, a conversion-focused landing page, and a way to guide new users through setup without human intervention.
Developer-friendly brand identity — logo, design tokens, and a component system that the engineering team could extend.
A product landing page with feature grid, pricing comparison, and demo CTA. An AI onboarding assistant that walks new users through setup step-by-step, plus a support chatbot trained on product documentation.
Onboarding completion jumped from 40% to 78%. Support ticket volume dropped 55% within 6 weeks. Landing page conversion rate hit 4.2% — above SaaS benchmarks.
A step-by-step onboarding assistant that detects where users get stuck, adapts its guidance based on their role (developer, PM, designer), and proactively offers help before they abandon. The support chatbot is trained on the full product documentation and resolves common queries instantly, escalating complex issues to the human team with full context.
“Our onboarding was haemorrhaging users. Two weeks later, completion nearly doubled and our support queue is half what it was.”